When you write an article for the Web, it is much different than writing a book report. For one thing you must keep the reader engaged and writing like you would an English paper just won’t cut it. Really, which one would you want to read? You need to have more of a conversational style than a term-paper sound. Writing for the Web needs to sound more like a friend sitting down and talking to you, rather than a rundown of what a certain product can do. If you were to tell a friend about a new piece of software you got it would sound little like: “I just got this cool piece of software that I can make DVDs with. I know how much you like to do stuff like that so I thought you might like it. I can do all sorts of cool stuff like edit sections out, fade in and out, add music or add titles. The only things I don’t like are the fact that it won’t work on computers that have Vista and that it costs an arm and a leg at $100, but if you make a lot of DVDs, it will be worth it.” That sounds a lot more friendly and easy going than: “The new DVD program performs well. It allows use of editing, fading, music editing and titles. It is not compatible with Windows Vista. It comes with a retail cost of $100.” One thing to remember when writing articles or writing for the Web is that it needs to engage the reader and keep them wanting to read more. Web content is king as many would say, so the better your content, the better your traffic will be. You also need to find your own voice. When you write, you will see what kind of tone you write with. I found that I liked to write in a casual way with some humor added here and there. I also ask questions in my articles. When I first started to write it was awkward and painful. I was writing an article, going back to it, not liking what I saw and rewriting it. Sometimes it took me hours to be happy with half a page. Don’t let this happen to you. Don’t be a perfectionist. Just write and let it go. It is like any other thing, the more you write, the better you get at it and this goes exactly the same for article writing. There are so many other tips on article writing, but starting with your writing style is a great start. Want to see my top tips on article writing? Click here.
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